Marketing and Parenting Strategies Parents are the main focus of public marketing because they emphasize that today's marketers and advertisers put you in the product's credibility, said Todd Browning, a lecturer in Graphic Design and Advertising at The Art Institute in Tennessee - Nashville. “Products need new customers; they need people who are trustworthy in that product, ”said Browning. "By pointing parents, you open the door for their children, too." One of the most compelling strategies companies use to reach out to parents is to play the role of guilt, says Browning, who knows from experience - as a father of young people - how pressuring it can be to buy a popular product.By affecting parental insecurity or feelings of inadequacy, Browning says, retailers are more open when pushing a product that promises to bring happiness to a child’s life. "Parents are referred to the idea, 'Your children deserve more,'" Browning said. Depending on the b...
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