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Famous Strategies of Marketing to Parents The Children now calculate a maximum purchasing power of $ 21.4 billion. As children enter their teens, ages 8 to 12, they have their dollar bills, and they may buy what they want with some guidance from their parents. Trends point to the need for greater engagement between children's products and target groups. And parents are an important part of this figure. Failure to contact each of them is a mistake. The recent backlash against child marketing illuminates an important issue: parents are increasingly concerned about the strenuous marketing efforts aimed at their children. Therefore product communication to gain parental trust is very important if the products are to be successful. In addition to their booking, parents spend money on their children. Facts Packaged projects families spent $ 143 billion on children's products in 2010. Since the recent economic downturn, adults have reduced their spending, but they are spen...